Future-proofing the postal industry

We worked with Belgium’s national postal service on multiple projects, finding ways that digital can help them improve their customers’ experiences, run more efficiently as a business and maintain their relevance in a changing sector. In the 18 months I lead the account we saw 5 initiatives go live and doubled our projects for 2022.

Associate Design Director
1-2 teams of:
x1 Senior Product Designer
x1 Mid Product Designer
x1 Junior Product Designer
x1 PM
18 months
Web, iOS & Android
Product, UX, UI, Brand, Strategy, Motion, Prototyping
mock-ups of multiple project screen designs

Brand refresh & cross-platform design system

We re-worked the visual style for a look and feel that more closely reflected the bpost brand. Along with taxonomy and UX improvements, we designed the bpost.be website. As we worked on mobile apps, web tools and the corporate site, our design language grew to a substantial design system across all digital touchpoints.

bpost.be website

We refreshed bpost’s consumer-facing website. New IA and taxonomy, improving page structure with most frequently needed items  above the fold, then guiding the user to different areas of the site with the content modules. New visual style with refined palette, type, form and photography.

Animation of the project's web designs.

bpost group website

We applied the design system to the corporate site, pushing more photography. We created the IA and taxonomy, wireframes and designs for all key pages of the site.

Animation of the project's web designs.

A simpler way to send

We streamlined complex internal product groupings to present the customer with a features-first approach. Blank barcode stickers create a universal label, flipping the tradition of stamps carrying value and instead adding value to the stamp. Removing the need for scales or printers let’s anyone prepare ahead, avoiding post office queues with a simple drop-off.

bpost UI screen for scanning a parcel label on the My bpost app.
iphone UI mockup.
iphone UI mockup.
bpost UI screen for finding a drop-off location on the My bpost app.

More locations, less costs and queuing

If all that’s needed is to drop-off your item, why be dependent on the limited hours and locations of a post office? We worked on a partnership app that any local business owner could use to intake and recieve parcels. Along with the work on eco lockers, the number of nearby locations for customers increases without the overhead costs.

Mockup of the Nero business partner apps for mobile and tablet.

Diversifying & expanding services

As volume and revenue shifts from mail to parcels each year, infrastructural challenges and competition rapidly increases. We worked with bpost on ways to leverage what they’re good at to continue providing value to their customers in new ways.

bpost UI screen for the Discovery section of the My bpost app.
bpost UI screen for the Discovery section of the My bpost app.