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Helping to create your vision
Helping to createyour vision
Product Design Director. Consulting for agencies and independent clients, UK & internationally.
![](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/6678370fb753f58cada91cce_hero_arrow.png)
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![](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/668411ef0738bb0f943544f4_ikea_trail_sm.webp)
![](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/668411ef798cf91ca0d91b92_suntory_trail_sm.webp)
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![](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/668411f08c3fa7be64febc1c_voot_trail_sm.webp)
![](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/668411ef5a8c4172987492d2_radicant_trail_sm.webp)
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Over 12 years of experience designing digital products and experiences for major brands. Specialising in UX and UI, with in-depth knowledge of brand, strategy and no-code build. Experience working across multiple sectors, leading projects from concept to launch, including my own product.
![Sophie Shanks Fitness logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/66787dba467caacab939c14f_featured_ssf.webp)
The Barre studio
experience online
Co-founder and creator of a new fitness web app, creating the brand
identity, strategy, through to design, build and ongoing marketing.
Built using no and low-code tools.
![Joyn logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/66787dbaedb60b7775c0b9a8_featured_joyn.webp)
More immersive
streaming
TV and mobile design for a new German VOD service, aiming to push
interaction models and visual design to negate endless scrolling and
adapt to each viewer.
![Balgian Post logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/66787dbadaa028fc43160375_featured_bpost.webp)
Future-proofing
the postal industry
Multiple projects looking at how digital can enhance and transform
Belgium’s national postal service, covering brand, design system, web
and app design.
Supporting a range of
clients and sectors
![ikea logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/659fb43c833dea414aa0c4a2_ikea_logo.png)
![suntory global spirits logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b533773129a3a62771_beam_logo.png)
![american express logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b53726a117d2281fca_Rectangle%2051.png)
![verizon logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b578e62421afd4a6ba_verizon_logo.png)
![burberry logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b5be9dfd3ce636c4eb_burberry_logo.png)
![andreeson harrowitz logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/659fb43c833dea414aa0c48b_a16z_logo.png)
![allianz logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b57b8e2ca13c707f69_allianz_logo.png)
![citi bank logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b51a09e1b121ec9ee3_citibank_logo.png)
![freeview logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b5ea8f5c864a0c4436_freeview_logo.png)
![penguin random house logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b53c723b61caf160b9_penguin_logo.png)
![the royal academy of arts logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b51a09e1b121ec9ef0_ra_logo.png)
![nielsen logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b566218f09f1234e04_nielsen_logo.png)
![viacom logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b6524200367b1089c1_viacom_logo.png)
![univadis logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b54d2c65b81fde726e_univadis_logo.png)
![voo logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b51a09e1b121ec9f04_voo_logo.png)
![willscot logo](https://cdn.prod.website-files.com/6141c1e6db64e50f8bd115b9/667928b556f02cb791bf5bc8_willscot_logo.png)
“The design output is visually stunning and effectively meets our UX requirements. The project is a world first and we are thrilled to have had such an exceptional design partner working with Freeview."
CEO Freeview Australia