We worked with Belgium’s national postal service on multiple projects, finding ways that digital can help them improve their customers’ experiences, run more efficiently as a business and maintain their relevance in a changing sector. In the 18 months I lead the account we saw 5 initiatives go live and doubled our projects for 2022.
Account Lead
1 - 2 teams of
x1 Senior Product
x1 Mid Product
x1 Jr Product
x1 PM
18 months
Web, iOS and Android
Product, UX, UI, Brand, Strategy,
Motion, Prototyping
We created brand principles to guide the new visual design style and user experience, for products that embody the bpost brand. Along with taxonomy and UX improvements, we designed the bpost.be website. As we worked on mobile apps, web tools and the corporate site, our design language grew to a substantial design system across all digital touch points.
Home page for bpost.be. New IA and taxonomy, page structure with most frequently needed items above the fold, then guiding the user to different areas of the site with the content modules. New visual style with refined palette, type, form and photography.
bpost group website. Keeping the core styling, the team wanted to push more photography. IA and taxonomy and all key pages and components of the site were designed.
We streamlined complex internal product groupings to present the customer with a features-first approach. Blank barcode stickers create a universal label, flipping the tradition of stamps carrying value and instead adding value to the stamp. Removing the need for scales or printers lets anyone prepare ahead, avoiding post office queues with a simple drop-off.
If all that’s needed is to drop-off your item, why be dependent on the limited hours and locations of a post office? We worked on a partnership app that any local business owner could use to intake and receive parcels. Along with the work on Eco lockers, the number of nearby locations for customers increases without the overhead costs.
As volume and revenue shifts from mail to parcels each year, infrastructural challenges and competition rapidly increases. We worked with bpost on ways to leverage what they’re good at to continue providing value to their customers in new ways.
